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Technology Mobile Anti-counterfeiting Authentication Service (MAAS): PharmaSecure psVerify™ SMS
 
Protection strategy Product identification
Type Traceability technology
System Mobile system
Medium Packaging
Authentication/Identificaton Identification
Traceability Yes
Cost Price on request
Required equipment Mobile phone
Vertification level User
N.B.
Description psVerify™ SMS enables verification of the products using a text message. The patient types the code printed
on the package (printed directly on the packaging or on a label) and sends a verification request. Within a few seconds, the patient receives
a customized response indicating whether the code is authenticated, expired, or oververified or invalid as per
the settings the brand owner decided.
 
Strengths User verifiable;
Customized response;
Multi-input layered solutions (psVerify™ allows patients, distributors, retailers etc.. to verify the products);
Possibility for the company to detect “hot spot”: geo-location of counterfeit products from text send with a fake code;
 
Limitations May give false assurance (the patient does not send the code, reassured, given the presence of a code);
Cost (usually the SMS is free to the user and the cost is absorbed by the brand owner);
Packaging can be refilled: needs to be combined with other authentication system or tamper evidence;
 
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