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Technology Hologram 3D
 
Protection strategy Product authentication
Type Overt feature
System Optically Variable Device
Medium Secondary packaging
Authentication/Identificaton Authentication
Traceability No
Cost Price on request
Required equipment none
Vertification level Pharmacist; User
N.B.
Description A hologram normally incorporate an image with some illusion of 3-dimensional construction, or of apparent depth and special separation. A laser generated holographic image that represents an objects in 3D. It can be computer generated or created using a micro-model.
 
Strengths User verifiable;
Low cost;
Can be a deterrent to counterfeiters;
 
Limitations Easily mimicked (not perfectly copied but similar);
Box can be refilled or re-used;
May give false assurance;
 
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