A Trademark term: A factual example showing how a trademark is actually being used. Labels, tags, or containers for goods are considered to be acceptable specimens of use for a trademark.

For a service mark, specimens may be advertising such as magazine advertisements or brochures. Actual specimens, rather than facsimiles, are preferred. However, if the actual specimens are bulky, or larger than 8½” x 11″, then the applicant must submit facsimiles, (e.g., photographs or good photocopies) of the specimens. Facsimiles may not exceed 8½” x 11″. One specimen is required for each class of goods or services specified in the trademark application.

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