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Technology Color shifting films: Retroreflective technology
 
Protection strategy Product authentication
Type Covert or coded feature
System Optically Variable Device
Medium Primary packaging , Secondary packaging
Authentication/Identificaton Authentication
Traceability No
Cost Price on request
Required equipment Focused light source (e.g. a flashlight)
Vertification level Pharmacist;
User but need to know
N.B. covert image can be customized
Description Labels that reflects a covert image when illuminated with a focused light source
 
Strengths Guarantee label authenticity (useful for serialization label);
Technology compatible with tamper proof label;
 
Limitations Do not guarantee product integrity or tamper evidence used by itself;
Pack can be refilled and reused; User or pharmacist need to know;
May be easy to copy if widely known;
More secure options add supply complexity and cost;
 
  Links:http://solutions.3m.com/wps/portal/3M/en_US/Security/Security_Systems/Products_Services/Labels_Software/Security_Labels/

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