Back

Technology App BrandReporter
 
Protection strategy Product authentication
Type Overt feature
System Mobile System: App
Medium Secondary packaging
Authentication/Identificaton Authentication
Traceability No
Cost Price on request
Required equipment a smartphone + the app
Vertification level User
N.B. App aimed at counterfeited product in general not only medicines. Does not seem to work (no item in the library) last time checked (02/04/2013)
Description BrandReporter is an app, it provides brand with an analytical platform that generates actionable data on IP (Intellectual property) and brand infringement. How it works: open the app, snap a picture of the product, tag the photo with relevant information (such as price, item color etc..) and geolocation, then, submit. Brands are alerted and received real-time data, brands can then take action (determine if the product is genuine or not, use geo location and other information provided by the reporter). A library named Knowledge is also available for users, brands upload relevant information on their products (such as field manuals, common counterfeit images, and latest packaging), the user can check his product with the description of the authentic product.
 
Strengths User verifiable;
Geo location of the counterfeited product: brand can take action;
Products are checked directly by the brand thanks to the photo and description;
Library available for consultation with products description and photo;
 
Limitations Human interpretation;
difficult for medical products because there is a high quality degree;
The database Knowledge could give indications for counterfeiter and help them produce better counterfeited product (specific details to check etc..);
 
  Links:

Back